With Coachella halfway through its festiveness, the Insomniac EDC spirit is oozing through the vein of the EDM fans all around the nation. Well, good news is that we now have a confirmed list of DJ’s that will perform at the first leg of the carnival: US East Coast.

This is the fully confirmed artist lineup for Electric Daisy Carnival at the MetLife Stadium in New Jersey on May 18-20, 2012. The tri-state EDC event was announced in February and the first line of artists were confirmed in early March as we were told that A-list artists such as Steve Angello (Swedish House Mafia), John Digweed (Renaissance and Global Underground), Afrojack and Avicii were going to perform. You can also read about the first part of the artist lineup for EDC Las Vegas 2012 in this blog post.

“It was a testament to the strength of our brands, and electronic music in general” says Eddie Dean, co-owner of Pacha New York who partnered with Insomniac to produce the event. “New Yorkers are a tough crowd to please, but they could hardly contain their excitement for a chance to experience EDC at home.”

“We felt a buzz coming from East Coast fans and decided that New York, with the right venue, would be the perfect stop for EDC,” said Pasquale Rotella, founder and CEO of Insomniac Events. “We’re excited to bring Insomniac’s unique multisensory festival experiento the New York area, a kind of production I have yet to see delivered in this market” Continue reading →

Finally. The official artist lineup for Electric Daisy Carnival 2012 in Las Vegas has been released. The spectacular event will take place on June 8-10 and will surely transform the entire sin city into a big EDM party! The confirmed A-list DJ’s that can be mentioned are Tiësto, Steve Angello, Sebastian Ingrosso, Avicii, Benny Benassi, Afrojack, ATB, Above & Beyond, Armin van Buuren, Bassnectar, Calvin Harris, Carl Cox, Dada Life, David Guetta, Erick Morillo, Kaskade, Knife Party, Porter Robinson, Richie Hawtin and more. There will be a seventh stage in addition to the six stages from last years’ EDC in Las Vegas. Also, all attendees will have free access to amusement rides and attractions at the 1,000-acre speedway complex along with an additional 500 theatrical performers, including fire twirlers, aerialists, dancers, and stilt walkers. All this will of course be accompanied with state-of-the-art lighting and sound production and nightly pyrotechnic displays.

“Last year’s introduction to Las Vegas was a remarkable event for Insomniac, gathering more than 230,000 people in the desert for an exciting new chapter in Electric Daisy Carnival history. As dance music continues to explode on a global scale, we’ll continue to push the boundaries of what makes Insomniac unique: a fully immersive festival experience that features hundreds of theatrical performers, interactive art installations, pyrotechnics and special effects, state of the art production, not to mention the largest stage in North America. I’m excited to share what we’ve been developing since last year’s show with our incredible fans.” – Pasquale Rotella, founder and CEO of Insomniac Events.

This years’ EDC is expecting more than 300,000 attendees, which translates into 25% more EDM fanatics than Electric Daisy Carnival 2011, which in fact was the first ever held party in Las Vegas after its move from Southern California where it was held for 13 consecutive years until its move to Nevada in 2011. 300k is a pretty impressive number, so it is probably worth some planning ahead by getting your hotel booked as the event is closing up. Use the Promo Code REBATES12 and get $20 Rebate with a 3-Night Hotel Booking in Vegas or check out the best Las Vegas Hotel Deals!

Continue reading →

The Detroit based recording label ‘Beretta Music’ is holding a 10-year anniversary party on May 26th as a celebration for a decade-long dedication to Techno music and all fanfare that comes along with this wonderful musical genre. One can only appreciate such initiative!

The initial lineup has been released, and it certainly doesn’t leave anyone disappointed, rather very much excited. Knowing that Detroit hold a long track record for being the place to be when it comes to Techno and Minimal festivals, the timing for the event is quite interesting. Detroit Electronic Music Festival has perhaps disappeared into the mist and shadow of Electric Daisy Carnival, but being held just a week after EDC 2012 in New York, it surely will fade into the post-EDC madness that most likely will stretch until the main Electric Daisy Carnival event that is taking place in Las Vegas on June 8-10.

One major difference is seen at the Detroit Techno scene, and that is the mature audience that have their roots from the early days of Detroit House and Techno. Remember Juan Atkins, Derrick May, Kevin Saunderson, Jeff Mills and Frankie Knuckles that peaked back in the late 80’s? Well, no wonder that the DEMF audience mainly consist of grown-ups from the late 70’s and 80’s that still live the vinyl life on a pair of 1210’s, cranking classic ghettotech thru vented diaphragm Grado earmuffs.

This event is very welcomed, and I am ecstatic that the Swedish-Iranian Aril Brikha will bring on a live set. Don’t miss the 10th Anniversary of the Local Detroit Record Label, Beretta Music! General admission tickets go for $15 (excl. taxes).

Click on the play button above to listen to Aril Brikha’s track ‘Palma’ from the Palma EP (2011 Art of Vengeance) . You need Spotify to play this track, and you can also listen/buy the MP3.

Artist Lineup

• Aril Brikha (live)
• Reference (Luke Hess & Brian Kage) (live)
• Omar-S
• Ryan Crosson
• Arthur Oskan (live)
• Christina Chatfield (live)

Three rooms of sound by SOURCE AUDIO

Location and time

The Works
1846 Michigan Ave
Detroit MI 48228

Saturday, May 26, 2012
10:00pm until 6:00am

www.berettamusic.com

Facebook Event page

The WMC had its 20 year anniversary in 2005, and has ever since been gathering the most enthusiastic visitors that have been there for one reason only; the love and passion for pounding electronic music. According to the official website, the interest for the festival has been growing gradually since the start of the festival 27 years ago. Statistical numbers on their website indicate that people from more than 206 countries in the world visit the WMC website each year (between October 2010 and March 2011), with 51% of the event attendees in 2011 being between 22-30 years of age, followed by 36% middle-agers between 31-40 years of age. I turned to Google for some insight on the real statistical truth behind WMC, because frankly, I’ve had doubts whether the annual conference in Miami really is the “pivotal platform for the advancement of the industry” or just a cash generator and publicity stunt. I must say that it used to be the centre for all things electronic music as well as product announcements, but watching the evolvement of NAMM (Los Angeles, USA) and Musikmesse (Frankfurt, Germany), there is no doubt that the music manufacturing industry is detaching itself from company executives and marketers on the show floors by bringing DJs and musicians to announce their products. And WMC in Miami is one such place that has been doing this very well for the past years.

There has been an increase of music festival events for the past few years, and the electronic music scene is constantly growing. But I am not seeing the same trend for World Music Conference in Miami. Below is a trend chart based on main search keywords that I believe is mostly common when searching on Google for these two events. Not so surprising, but Electric Daisy Carnival now is becoming a very popular event, that recently spread its wings to the US East coast, specifically in the tri-state area for the EDC 2012 in New York.

Let me reiterate what I mean. Electronic music is not anymore in its infancy. In fact, there are so many sub-genres under the EDM umbrella, that not even the craziest Electronic Dance Music fan would have imagined this kind of widespread popularity of ths music back in the days (i.e underground Detroit Techno music scene), or not even the Trance producer Ferry Corsten at Innercity back in the late 90’s would probably never imagine that the Trance genre would evolve into Electro, Dubstep and Progressive House. If you don’t remember Gouryella and System F, then you probably weren’t into Trance music in the 1990’s, but as a long-time dedicated EDM follower and musician, I certainly have seen the ups and downs that followed the introduction of electronic music in mainstream clubs and radio stations, as well as in featured remix tracks for Pop, Rock and R’n B artists. Another interesting part of the evolution of electronic music is the trend that we are seeing for the most common genres in EDM. Trance and Techno are collectively decreasing in popularity, while sub-genres of these genres are becoming more popular.

Below, I compared the search trend and interest for Techno, Trance, Dubstep, Electric Daisy Carnival and WMC Miami. It is very clear that Dubstep is rapidly increasing in popularity, while techno and trance are slowly decreasing in interest.